While the first newsletter of the Pangea Practice Group for Data, Information and Cyber Law in May 2020 was dedicated to the European General Data Protection Regulation (GDPR) on its second « birthday », the current newsletter deals with the topic of Advertising Technology (« AdTech »). AdTech software enables companies to effectively advertise online and to address (potential) customers in a targeted manner, making it an important part of corporate marketing today. Digital marketing measures include search engine optimization, the analysis of user behavior on websites, and the placement of personalized online advertising, as well as the distribution of e-mails with advertising content.
Legal Tech Practice Group webinar | 5 maart 2026
We would like to invite you to join an exclusive webinar hosted by the Legal Tech Practice Group of the Pangea Network, where this time we are fully focussed on AI technology. We bring together legal professionals, technology experts, and innovators to discuss how AI technology is...