While the first newsletter of the Pangea Practice Group for Data, Information and Cyber Law in May 2020 was dedicated to the European General Data Protection Regulation (GDPR) on its second « birthday », the current newsletter deals with the topic of Advertising Technology (« AdTech »). AdTech software enables companies to effectively advertise online and to address (potential) customers in a targeted manner, making it an important part of corporate marketing today. Digital marketing measures include search engine optimization, the analysis of user behavior on websites, and the placement of personalized online advertising, as well as the distribution of e-mails with advertising content.
Washington DC set to host Network’s 16th Annual General Meeting
The countdown has begun for the network’s 16th AGM, taking place June 12-14, 2025, in the heart of Washington DC. This year’s gathering, hosted by US member firm Whiteford, promises to continue the organization’s tradition of meaningful connection and strategic development.