While the first newsletter of the Pangea Practice Group for Data, Information and Cyber Law in May 2020 was dedicated to the European General Data Protection Regulation (GDPR) on its second « birthday », the current newsletter deals with the topic of Advertising Technology (« AdTech »). AdTech software enables companies to effectively advertise online and to address (potential) customers in a targeted manner, making it an important part of corporate marketing today. Digital marketing measures include search engine optimization, the analysis of user behavior on websites, and the placement of personalized online advertising, as well as the distribution of e-mails with advertising content.
IP & Tax Practice Group Meeting
The Hague, February 25–26, 2026
Following strong enthusiasm across the Pangea Net network, the IP & Tax Practice Group Meeting will take place in person in The Hague. Colleagues are invited to come together for two days of substantive exchange, combining legal insight with meaningful connection.
The meeting will be hosted at the newly established offices of BUREN Legal, where former Valegis-Net colleagues continue their practice following a recent merger. The programme will focus on goodwill from both an intellectual property and tax perspective, addressing its creation, valuation and protection, alongside an engaging guest speaker.
In addition to the substantive sessions, the programme includes cultural activities and shared social moments, offering ample opportunity for informal discussion and strengthening cross-border relationships within the network.
A formal invitation with further details and registration information will follow.