While the first newsletter of the Pangea Practice Group for Data, Information and Cyber Law in May 2020 was dedicated to the European General Data Protection Regulation (GDPR) on its second « birthday », the current newsletter deals with the topic of Advertising Technology (« AdTech »). AdTech software enables companies to effectively advertise online and to address (potential) customers in a targeted manner, making it an important part of corporate marketing today. Digital marketing measures include search engine optimization, the analysis of user behavior on websites, and the placement of personalized online advertising, as well as the distribution of e-mails with advertising content.
Pangea Net Annual Report 2025-2026
As I reflect on the past year, I am struck by how much energy, care and substance there is across this network. Pangea has always been built on trusted relationships, but over the last twelve months we have taken a very tangible step forward: we have become more connected, more professionalized and, I believe, more ambitious in the very best sense of the word.