While the first newsletter of the Pangea Practice Group for Data, Information and Cyber Law in May 2020 was dedicated to the European General Data Protection Regulation (GDPR) on its second « birthday », the current newsletter deals with the topic of Advertising Technology (« AdTech »). AdTech software enables companies to effectively advertise online and to address (potential) customers in a targeted manner, making it an important part of corporate marketing today. Digital marketing measures include search engine optimization, the analysis of user behavior on websites, and the placement of personalized online advertising, as well as the distribution of e-mails with advertising content.
The number of data breaches continued to rise dramatically in 2023, more and more companies are placing cybersecurity at the top of their priority list.
In 2023, the average cost of a data breach has reached a record high (once more). In addition to those costs and reputational damage, companies should also be wary of the penalties that can be imposed.
In this edition of the newsletter of our Pangea DICL team, we focus on the consequential world of data protection, shedding light on noteworthy sanctions and rulings by data protection authorities regarding insufficient technical and organisational measures to ensure information security.