While the first newsletter of the Pangea Practice Group for Data, Information and Cyber Law in May 2020 was dedicated to the European General Data Protection Regulation (GDPR) on its second « birthday », the current newsletter deals with the topic of Advertising Technology (« AdTech »). AdTech software enables companies to effectively advertise online and to address (potential) customers in a targeted manner, making it an important part of corporate marketing today. Digital marketing measures include search engine optimization, the analysis of user behavior on websites, and the placement of personalized online advertising, as well as the distribution of e-mails with advertising content.
DICL Practice Group – Newsletter 4
The 25 May 2022 marks the fourth anniversary of the European General Data Protection Regulation (GDPR) coming into force. In this newsletter, the Pangea DICL team reflects on key trends across 10 of jurisdictions (Poland, Ireland, Switzerland, Italy, Bulgaria, Czech Republic, Austria, Belgium, Germany and Croatia) in particular looking ahead to issues that are coming into focus (cookies, cloud services, video surveillance and services of facial recognition, etc.).