While the first newsletter of the Pangea Practice Group for Data, Information and Cyber Law in May 2020 was dedicated to the European General Data Protection Regulation (GDPR) on its second « birthday », the current newsletter deals with the topic of Advertising Technology (« AdTech »). AdTech software enables companies to effectively advertise online and to address (potential) customers in a targeted manner, making it an important part of corporate marketing today. Digital marketing measures include search engine optimization, the analysis of user behavior on websites, and the placement of personalized online advertising, as well as the distribution of e-mails with advertising content.
DICL Practice Group – Newsletter 5
It would be impossible to ignore the rise of AI over the past few months – with ChatGPT taking most of the headlines but facing competition from Google’s Bard and from Amazon and Facebook’s own AI offers.
With AI taking the headlines of the day it’s easy to forget about some of the other news stories that were (and may yet be) the next big thing, whether that be the continued evolution of the GDPR, the rise of the Metaverse or the implementation of new laws around digital services.
It’s a challenging time to be a data lawyer – with lots of potential distractions. In this issue we’ve picked up various of these ongoing themes, taking the perspective of different jurisdictions