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30 Nov

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DICL: Read the second edition of our newsletter dedicated to Advertising Technology (« AdTech »)

The Pangea Practice Group for Data, Information and Cyber Law consists of experts in IT and data protection law from around the world. In its bi-annual newsletter, the practice group provides information on relevant topics in this area such as current developments, national privacy regulations and the activities of regulatory authorities, as well as legal aspects of new technologies.

This biannual newsletter is an information tool that the PangeaNet network makes available to all its clients, partners and contacts in order to share its practical analyses and feedback from around the world.

While the first newsletter of the Pangea Practice Group for Data, Information and Cyber Law in May 2020 was dedicated to the European General Data Protection Regulation (GDPR) on its second birthday, the current newsletter deals with the topic of Advertising Technology (“AdTech”). AdTech software enables companies to effectively advertise online and to address (potential) customers in a targeted manner, making it an important part of corporate marketing today. Digital marketing measures include search engine optimisation, the analysis of user behaviour on websites, and the placement of personalised online advertising, as well as the distribution of e-mails with advertising content.

The Pangea Practice Group for Data, Information and Cyber Law hopes you enjoy reading this newsletter, and looks forward to any feedback or questions you may have.

Click here to read the Newsletter